From Fast Food to Freight Handling: How You Can Benefit from Linerless

What Is Linerless — and Why Does It Matter?

Linerless labels are labels without backing paper. It sounds simple, but the impact is huge: less waste, lower costs. As efficiency and environmental responsibility become increasingly important for both private and public companies, interest in linerless has grown significantly.

Extra Onions, No Ketchup

This might sound like a typical fast-food order, but behind the scenes, labels play a crucial role in both efficiency and safety.

Torben: “When a burger is prepared, a label is applied so both the kitchen and the customer know what’s in the burger. This is already happening in several fast-food chains — and here, linerless is a huge advantage.”

Without backing paper, waste is significantly reduced, workflows become simpler — and most importantly: the work environment becomes cleaner and safer.

Torben adds: “It’s a law of nature that not all backing paper ends up in the trash. It lands on the floor. And in a busy kitchen, that’s both impractical and potentially dangerous.”

On-Demand Label Production and RFID

In retail, the need for flexible and fast label production is high — especially on the shop floor in supermarkets, where offers and product information change frequently.

Stefan: “On-demand label production without backing paper saves both time and reduces waste. We haven’t yet solved how to make yellow discount labels, but it’s coming.”

And in the fashion industry, an exciting development is underway where RFID and linerless are starting to merge:

Stefan: “RFID, like linerless, has been in the works for 10–20 years. It hasn’t become huge yet, but in Spain we see fashion brands going all-in on RFID, and it’s actually a pretty cool technical experience that all tech enthusiasts love.”

Linerless in Logistics and Freight

When it comes to shipping and logistics, the benefits of linerless are both measurable and noticeable. Less material consumption, reduced waste, and more efficient workflows lead directly to savings.

Stefan: “If you use over 100,000 labels a year, investing in a linerless printer can pay off in the first year. It’s just knowledge that needs to get out to the market.”

With free trial periods in collaboration with Brother, it’s easy to get started. Fill out our test form here.

Potential in Industry and Food Production

Linerless labels have potential in almost every sector where labels are used — which makes it natural to look at the industrial sector. Here, there are countless applications, both stationery and handheld, where labels are used for everything from identifying spare parts to ensuring traceability in production.

Stefan: “You won’t see a spare part in a workshop without a label with a serial number on it. So, there are a lot of labels in industry that we need to look at.”

The industrial sector typically moves slower, especially when it comes to implementing new technologies. The same goes for the food industry, where there’s also a strong focus on environmental impact and food safety. There’s clear interest in reducing waste, but many companies are tied to older and costly production systems, making the switch to new solutions more complex.

Linerless isn’t just a niche solution, it’s a technology with broad applications and big impact. From fast food to fashion, from supermarkets to the industrial sector, there’s a growing need for smarter labeling solutions that prioritize the environment.